About The Session:

In this AMA session, we host Marketing leaders from India’s largest FMCG company, Hindustan Unilever Ltd. This $75+ billion company has been a Marketer’s Mecca for decades with its 50+ brands. We deep-dive into how Digital Marketing drives growth at HUL, what strategies do they employ and how do you become a Digital Marketer at one of India’s most trusted brands.

Things were quite different 15 years ago. Social media was ruled by the invite-only platform, Orkut; Marketers had to look just at the traditional media options; SEO was still all about keyword stuffing & the word ‘influencer’ did not exist in the Marketing dictionary. Fast-forward a decade and a half, Marketers spend millions of dollars on social media like Facebook, Instagram, Twitter; they get accurate, data-driven consumer insights; SEO is all about content and influencers are a key part of all marketing strategies.

India’s internet population is expected to reach 1.13 billion by 2025; that will be roughly 90% of India’s estimated population. With more users connected on the web, there will be even more opportunities for brands to talk to them. The next big change is not 15 years away; it is already happening! Are your Digital Marketing skills evolving at this breakneck speed too?