From the makers of INSIDEIIM
FMCG Marketing
Become a successful brand manager by mastering marketing strategies necessary to bring any product idea to life.
₹999.00 ₹1999.00 50% OFF
About The Masterklass
The masterclass equips you with all the knowledge you need to succeed as a brand manager. Learn how to run product concept tests and make any product idea a reality. Taught by a former Global Senior Brand Manager at HUL, Naveen Gupta, uses real-world examples to explain the stages of product development in an FMCG company.
4 hours of Content
Learn how to become a successful Brand Manager
Get certified to stand out from the crowd
Masterklass Curriculum
FMCG Marketing
27 Learning Materials
Introduction
About the course
Marketing in One Word
A Brand Manager's Responsibilities
Responsibilities Of A Brand Manager
Product
Proposition
Packaging
Price
Place
Promotion
Frequently Asked Questions
From Idea To Shell
Stage Gate Process
Stage 1: BOSCARD
Stage 2: Charter
Proposition Concept
Frequently Asked Questions
Stage Gate Process
Overview of Concept
Stage 3: Contract
Concept Product Test
Stage 4: Market Ready
Judging A Creative
Stage 5: Market Deploy
Business Case & Margins Example
Frequently Asked Questions
Competencies Of A Brand Manager
Necessary Skills Required
Action Points
Frequently Asked Questions
Feedback Form
Industry Experts As Instructor
Learn form the experts and grow in your career
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Naveen Gupta
1 Courses • 1087 Students
Global Brand Equity - Fontem Ventures, ex-Global Senior Brand Manager - Unilever, IIM-Indore Alum
Naveen is an experienced brand marketeer with a demonstrated history of working in the consumer goods industry. An alumnus of IIM Indore, he has nearly a decade of experience in FMCG and has worked as a Global Senior Brand Manager for Knorr at Unilever. Naveen is skilled in Brand Equity, Business Analytics, Innovations, Brand strategy Market Research, Fast-Moving Consumer Goods (FMCG), and Project Management.
Who Should Enroll For This Masterklass?
You should definitely enroll for this masterklass if you belong to these categories,
01.
Marketing Job Seekers
02.
Entrepreneurs
03.
MBA Aspirants & Students
04.
Career Transition Seekers
05.
MBA Marketing Students
06.
Sales / BD / Mktg. Ops. Executives
What Our Learners Have To Say About Us
Gursimran Kaur
Rated 5/5
The FMCG Masterklass was beyond my expectations! The curriculum was carefully structured. Learning from an industry expert meant that we could go beyond theory & talk about real...
Anushua Nath
Rated - 5/5
It was a splendid session & a pleasure to hear him share his journey on branding & the various nuances of the FMCG sector. Learned a lot of technicalities & the whole product li...
Avinash Ekka
Rated - 5/5
I thoroughly enjoyed it. I was surprised by many new & interesting ideas & by the difference that these understandings have had on my learnings. It was great to learn with this ...
Looking For A More Advanced Course?
Explore Our Certificate Program in Digital Marketing
Certificate Program In Digital Marketing
WITH HINDUSTAN UNILEVER LIMITED
Learn in-depth Digital Marketing & get interview chances with HUL for Digital/Shopper Mktg. roles!
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