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FMCG Marketing

Become a successful brand manager by mastering marketing strategies necessary to bring any product idea to life.


₹1999.00

About The Masterklass

The masterclass equips you with all the knowledge you need to succeed as a brand manager. Learn how to run product concept tests and make any product idea a reality. Taught by a former Global Senior Brand Manager at HUL, Naveen Gupta, uses real-world examples to explain the stages of product development in an FMCG company.

4 hours of Content

Learn how to become a successful Brand Manager

Get certified to stand out from the crowd

Masterklass Curriculum

FMCG Marketing

0 Exercises 27 Learning Materials

Introduction

About the course

Video
7:52

Marketing in One Word

Video
4:45

A Brand Manager's Responsibilities

Video
10:17

Responsibilities Of A Brand Manager

Product

Video
21:36

Proposition

Video
5:39

Packaging

Video
3:21

Price

Video
11:37

Place

Video
3:37

Promotion

Video
4:38

Frequently Asked Questions

Video
3:18

From Idea To Shell

Stage Gate Process

Video
9:14

Stage 1: BOSCARD

Video
14:25

Stage 2: Charter

Video
17:4

Proposition Concept

Video
17:36

Frequently Asked Questions

Video
16:27

Stage Gate Process

Overview of Concept

Video
4:58

Stage 3: Contract

Video
7:52

Concept Product Test

Video
20:29

Stage 4: Market Ready

Video
14:53

Judging A Creative

Video
8:26

Stage 5: Market Deploy

Video
3:47

Business Case & Margins Example

Video
9:55

Frequently Asked Questions

Video
2:34

Competencies Of A Brand Manager

Necessary Skills Required

Video
4:47

Action Points

Video
6:40

Frequently Asked Questions

Video
7:28

Feedback Form

Industry Experts As Instructor

Learn form the experts and grow in your career

tutor image

Naveen Gupta

1 Courses   •   3 Students

Global Brand Equity - Fontem Ventures, ex-Global Senior Brand Manager - Unilever, IIM-Indore Alum

Naveen is an experienced brand marketeer with a demonstrated history of working in the consumer goods industry. An alumnus of IIM Indore, he has nearly a decade of experience in FMCG and has worked as a Global Senior Brand Manager for Knorr at Unilever. Naveen is skilled in Brand Equity, Business Analytics, Innovations, Brand strategy Market Research, Fast-Moving Consumer Goods (FMCG), and Project Management. 

Who Should Enroll For This Masterklass?

You should definitely enroll for this masterklass if you belong to these categories,

01.

Marketing Job Seekers

02.

Entrepreneurs

03.

MBA Aspirants & Students

04.

Career Transition Seekers

05.

MBA Marketing Students

06.

Sales / BD / Mktg. Ops. Executives

What Our Learners Have To Say About Us

Altuni

Gursimran Kaur

Rated 5/5

The FMCG Masterklass was beyond my expectations! The curriculum was carefully structured. Learning from an industry expert meant that we could go beyond theory & talk about real...

Altuni

Anushua Nath

Rated - 5/5

It was a splendid session & a pleasure to hear him share his journey on branding & the various nuances of the FMCG sector. Learned a lot of technicalities & the whole product li...

Altuni

Avinash Ekka

Rated - 5/5

I thoroughly enjoyed it. I was surprised by many new & interesting ideas & by the difference that these understandings have had on my learnings. It was great to learn with this ...

Looking For A More Advanced Course?

Explore Our Certificate Program in Digital Marketing

Certificate Program In Digital Marketing

WITH HINDUSTAN UNILEVER LIMITED

Learn in-depth Digital Marketing & get interview chances with HUL for Digital/Shopper Mktg. roles!