About The Session:

Marketing Analytics has for long been one of the up and coming disciplines of marketing. It is primarily the practice of managing & studying metrics data in order to determine the ROI of marketing efforts & to identify opportunities for improvement.

To deep dive into the subject, we present to you, Ankit Kush who is the Practice Head - Marketing Analytics at Searce Inc. He is the startup mentor for the popular co-working startup, 91springboard and has also been the investor, founder & mentor to multiple such startups along with being an alumni of ISB and NIT-Surat.

In this session, he will take us through the field of Marketing Analytics, covering a key technique that’s used frequently with a case study & what the future holds for Marketing Analytics.